Submarine trailer

In short, the trailer for submarine is selling its unique style and its indie feel. 
From the first image we see, the trailer is already targeting a certain market (indie); It isn't grabbing us straight away with action or music, but introducing the film too us with the sound of gentle waves, imagery of a beach and a nostalgic typewriter theme. This theme will continue throughout the trailer. The moment the music begins and we are introduced to the character, Oliver, the cuts become very fast paced, but still with little action or movement from the character. The narration from Oliver is immediately spilling his heart out to us and, as he explains his thoughts, shows us how socially confused he is and his odd and unexpected thoughts. All of this, mixed with the fast paced, unconventional editing style creates a good image of the film's unique style. Around half way through the trailer, the tone changes as it becomes apparent the film is of a love story. This seems to be achieved with the light music as opposed to the quite dark surreal music used previously. Also the setting as the two sit together is of a scenic and romantic one. However, the films odd and surreal style soon adds a twist to this with the unexpectedly forward line from Jordana, "Are you asking me to come round and have sex with you". These odd, unexpected moments throughout the trailer have quite a humorous style with the deep feelings of this boy mixed in. As the trailer edges upon its conclusion, one of the selling points of the film is introduced. The sound track. Written and performed by Alex Turner (Arctic Monkeys), the soundtrack is a heavy feature in the viral and printed marketing for the film, catching the attention of music critiques and young audiences already fans of Alex Turner. The music is used to evoke the only serious tone in the trailer, as Oliver is trying to win the love of Jordana and a montage is played over the top ranging over a variety of emotions. 
Through out the trailer, the imagery was constantly cutting between the film and reviews from high class magazines and news papers such as Empire and The Telegraph. These are used to confirm that the film is well received by critiques and is not a child's film but one to be taken seriously.
The trailer sells us, as I have said, it's unique and individual style. It highlights its use of odd and surreal humour whilst retaining the over all serious tone of a love story. Rather than selling us the film, as a blockbuster would do, it sells us the story and relationship between Oliver and Jordana, but also Oliver and himself. The use of music seems quite vital in the success of the trailer, creating several tones throughout and pausing for specific moments, whilst also continuing to demonstrate the Alex Turner soundtrack.The trailer appears to be aimed towards teenagers and young people but, also to film goers and couples.