Question 5 - How did you attract/address your auidence?

Question 4 - Who would be the audience for your media product?

Seen as our film's cast consists of two 17 year old males, this does reflect on our audience. The primary audience for our film will be 14-25 year old males. The reason for this is that the film is a fairly mainstream, fast paced and action based one. To give this theory some meat in its sandwich, I'll compare it to two other similar films. Drive and Bourne Ultimatum seem like appropriate choices considering their influences and similarities to our film.

The poster above is quite a male oriented one, this is slightly surprising due to the colour palette and the font for the actors name. The poster reflects the retro, 80's throwback theme of the film applying itself more toward the art house area that the film was marketed in. The use of classic american muscle car, huge bold font and macho stance of the driver all lend themselves strongly toward the male market. Though their is some female appeal too, with the use of pink type and 'heart throb' actor Ryan Gosling.

Looking over the IMDB rating statistics, the film is not as male dominated as I had initially thought it may be, but is still rated higher across the board with males. The under 18 males in the data rate the film the highest, where as the 45 + rate it lowest (7.0 still a good rating). This is possibly due to the slightly surreal theme throughout the film and unconventional story line being more accepted by a contemporary crowd. The Female audience are consistently lower than the male but never by much, this is also possibly due to the soft, stunning visuals (and don't forget that 'oh so gorgeous Ryan Gosling'...)

This is, without question, a very male oriented poster for The Bourne Ultimatum. The cold blue tint across the poster does not create the warm fuzzy feeling that has proven to be popular within female audiences, but enforces a cold, lone wolf, action vibe through out the poster. The motion blur (very fitting with the films 'shaky cam' effect), gun and running stance really exaggerates the action within the poster that is known to be popular within men, particularly the younger men. There also seems to be some kind of technical drawing or satellite image faintly placed on top of the poster giving us a hint at the themes of the film. Avoiding governments. Finally there is a bold, no frills font stating the title of the film, also a male oriented technique.

Again, to my surprise, the statistics from IMDB do not tell the male dominated story I was expecting. The film is very highly rated through all ages and sexes, averaging at a strong 8.1. Generally the men do rate the film higher than woman with the exception of the 45+. This tells me that even when the film films is clearly marketed at a male audience, much like our own, if the quality of the film is high enough, it will be rated highly across the board, applying to both sexes. 










These statistics from IMDB have both backed up proven some of my theories wrong. Our audience will likely be young males between 14-25 (the highest rating age on Drive), but could possibly range the whole age spectrum with good results. Looking over the film The Bourne Ultimatum, this theory is well backed up, with ratings barely dropping as the audience age and between sexes. Our film looks to cover a wider audience than first expected, but shall stay within the action niche. 

Question 3 - What kind of media institution might distribute your media product and why?

Question 6

Question 2 - How does your media product use, develop or challenge forms and conventions of real media UNFINISHED

   Our thriller is a very male oriented film, with no female character and two male it is very one sided.  The two characters are quite contemporary ones, but with classic archetypes by their sides. Danny's character has a very obvious 'heavy thug' with a very masculine appearance. The character creates a very strong sense of british gangster films such as lock stock and two smoking barrels and also Essex boys. All of this gives us the sense of a controlling male dominance. Sam's character, Edwood, on the other hand gives off a very different spin on a male role. Edwood is also a contemporary character with a recognisable archetype, the 'fallen into trouble boy'. He does not have an overtly masculine appearance, and is wearing up to date fairly stylish clothing. Because of this he is, for most people, who the audience will relate to and support. Edwood is a pretty realistic character, not becoming the hero in the situation, nor doing anything unexpected to get away. He reacts in a way that many of the audience would through blind fear. 
   Though Edwood is wearing up to date clothing, the film is set in a very run down, urban environment, giving off the impression of low class living. We get the idea that Edwood is not necessarily used to this area (or class) where as Danny's character is. This character seems to know the area very well, and could easily be of a lower class. Although I have said that Danny's character creates a sense of british gangster films, he also gives off a possibly eastern European appearance. This brings in a whole other area of immigrants and controlled crime through exportation. Often when immigrants come to the UK to work, they start off and live in low class environments. The reason we choose these representations for Danny's character is because a lot of the people watching our films we be of middle class or perhaps even higher class origins. Because there is often not a great deal of contact between lower class and higher class citizens, the theory of fear of the unknown comes into play. A higher class audience member, along with Danny's threatening appearance may find the foreign aspect threatening through a lack of knowledge. 

LA Noire: How it uses features of film noir UNFINISHED

The third man: UNFINISHED