Question 4 - Who would be the audience for your media product?

Seen as our film's cast consists of two 17 year old males, this does reflect on our audience. The primary audience for our film will be 14-25 year old males. The reason for this is that the film is a fairly mainstream, fast paced and action based one. To give this theory some meat in its sandwich, I'll compare it to two other similar films. Drive and Bourne Ultimatum seem like appropriate choices considering their influences and similarities to our film.

The poster above is quite a male oriented one, this is slightly surprising due to the colour palette and the font for the actors name. The poster reflects the retro, 80's throwback theme of the film applying itself more toward the art house area that the film was marketed in. The use of classic american muscle car, huge bold font and macho stance of the driver all lend themselves strongly toward the male market. Though their is some female appeal too, with the use of pink type and 'heart throb' actor Ryan Gosling.

Looking over the IMDB rating statistics, the film is not as male dominated as I had initially thought it may be, but is still rated higher across the board with males. The under 18 males in the data rate the film the highest, where as the 45 + rate it lowest (7.0 still a good rating). This is possibly due to the slightly surreal theme throughout the film and unconventional story line being more accepted by a contemporary crowd. The Female audience are consistently lower than the male but never by much, this is also possibly due to the soft, stunning visuals (and don't forget that 'oh so gorgeous Ryan Gosling'...)

This is, without question, a very male oriented poster for The Bourne Ultimatum. The cold blue tint across the poster does not create the warm fuzzy feeling that has proven to be popular within female audiences, but enforces a cold, lone wolf, action vibe through out the poster. The motion blur (very fitting with the films 'shaky cam' effect), gun and running stance really exaggerates the action within the poster that is known to be popular within men, particularly the younger men. There also seems to be some kind of technical drawing or satellite image faintly placed on top of the poster giving us a hint at the themes of the film. Avoiding governments. Finally there is a bold, no frills font stating the title of the film, also a male oriented technique.

Again, to my surprise, the statistics from IMDB do not tell the male dominated story I was expecting. The film is very highly rated through all ages and sexes, averaging at a strong 8.1. Generally the men do rate the film higher than woman with the exception of the 45+. This tells me that even when the film films is clearly marketed at a male audience, much like our own, if the quality of the film is high enough, it will be rated highly across the board, applying to both sexes. 










These statistics from IMDB have both backed up proven some of my theories wrong. Our audience will likely be young males between 14-25 (the highest rating age on Drive), but could possibly range the whole age spectrum with good results. Looking over the film The Bourne Ultimatum, this theory is well backed up, with ratings barely dropping as the audience age and between sexes. Our film looks to cover a wider audience than first expected, but shall stay within the action niche.